Are You Looking for a Digital Marketing Consultant That Can Help You Get Better Results?
A digital marketing consultant is an expert who can help your business understand the ins and outs of online advertising and marketing.
The first thing to understand is how digital marketing agencies differ from traditional marketing agencies.
Traditional marketing campaigns, sometimes called ‘above the line’ marketing, covers the classic formats that most people think of if you say ‘advertising’ or ‘marketing’ to them. Billboards, TV ads, and so on. It also covers the ancient art of Public Relations and all the various stratagems that lie behind company branding, positioning, and identity.
Digital marketing, on the other hand, is less easy to identify unless you know what you’re looking for. The layman’s description of digital marketing is ‘marketing that happens online’, which doesn’t cover the sheer breadth and depth of what online marketing can be. Marketers discovered early in the proliferation of consumer internet that you couldn’t just translate traditional advertising onto the internet. If you’re old enough to remember pop up ads that resembled a poster plonked onto the internet, you’ll know what we mean.
No, digital marketing consultant services require a thorough knowledge of the digital medium, and the potential it has to engage customers in unique and rewarding ways. That’s where digital marketing consultants come in.
You’ve probably come across people describing themselves as ‘digital gurus’, or something similar. The fact of the matter is that digital marketing is not a dark art. It doesn’t require special powers, just an understanding of the different channels and possibilities available to businesses digitally, and how to use them to boost a client’s online profile. Plus the dedication to use all the tools available to their full potential.
Let’s look at some of the tools that are available to a digital marketing consultant.
Yes, lots! The above are just some of the tools in a digital marketing consultant's toolbox. There are other products and services, such as email marketing. But, of course, successful digital marketing depends on more than just the tools.
You have a point of view on how to use those tools.
And that’s perhaps the key thing a digital marketing consultant does – develop a nuanced and coherent digital marketing strategy for your business that uses the right digital tools in the right way. A timeline, long term roadmap, and well-defined success criteria are all important things a good digital marketing consultant can help you define. There’s no one-size-fits-all with digital marketing. But there is a strategy for everyone.
You want your online marketing strategy to achieve more, who doesn’t? Perhaps you’ve worked with a digital marketing consultant before, but it might be that you just didn’t see that much return on investment. We’re different.
We know that it’s easy to just say that – but we really mean it. We started this business after struggling to find a digital marketing consultant that could help our own business. Sure, a lot tried, and they did okay. But for a digital marketing agency to really make a difference, they need to provide understanding, engagement, and action - all neatly tied up in a package that offers real value for money.
Now we help businesses to perform better online. Businesses like yours.
You might be used to consultancy firms telling you why you need to hire them, but let's take a step back and look at why you need a digital marketing strategy at all.
The simple answer is that you can find more customers online. No matter how small your business is, no matter what it is that you do, there are more customers waiting for you online. With the right digital marketing plan, you’ll be able to reach customers in all four corners of the world. If you want local customers we can find them, and you can even build brand loyalty that will see your clients return time and time again.
The best bit? You can do it all for a fraction of the cost of traditional marketing methods.
Like we said before, we started this journey after trying to find a digital marketing consultant for our own business. Some were good, some were bad, but none of them really clicked with what we were trying to do. After a while, we started learning how to do it for ourselves, and here we are.
As we learned more about digital marketing, we realised what had been wrong. The consultants we’d been working with were taking a perfectly fine but very standard marketing strategy and trying to overlay it onto every firm that they worked with. They knew how to work with search engines, they understood online advertising, but they didn’t know much about business.
That’s why we’re different. Because our digital marketing plans are tried and tested in real business environments. We know business, and we’ll take the time to get to know yours.
What can we do for you?
Hopefully, you know by now that we’re not like other marketing companies, but we do provide the full range of services that they do.
Whether you want to get your online presence up to scratch, or if you need to find customers and keep them, we can help. From an online audit to a full-on marketing campaign, we’ve got you covered.